Sugaronline Editorial - Finally Getting It Right
by Meghan Sapp
Published: 06/24/2011
Not paying attention to sustainability now is going to mean a big headache, and perhaps losses, later on.

The Maracaí mill in Sao Paulo
Amidst all the hubbub of the FO Licht conference in Brussels this week, the real hot and exciting news is the thing that was sadly overshadowed. No, it’s not the possibility of a decent Indian crop or that Brazil might suffer more than feared from drought. It’s that after years of talk, the world finally has sustainably produced sugar.
Maybe that doesn’t sound so exciting, but it should be. The concept of sustainability is one that went from somewhat obscurity among academics in the 1970s and 1980s to finding its way into public policy in the past few years. It’s talked about in terms of biofuels, and almost always in the same breath. In agriculture, it’s a concept most thought of in terms of production in developing countries but will soon become a reality in Europe that everything one consumes must be considered sustainable.
The term in and of itself has varied over time, making it even more difficult to figure out exactly what it is, let alone how to measure it. Is it Fair Trade? And if not, why? How can it be expanded beyond this concept of Fair Trade? The attempts to answer these questions have been stakeholder-led, crop-led, government-led, all with varying forms of success and rarely an idea of whether or not the result really is sustainable. What is known, however, is that consumers are demanding sustainability and industry of all kinds must find out how to deliver it or risk losing out.
In terms of sugar, in many ways the push was biofuels-driven as the European Union made it very clear that biofuels that did not meet its sustainability criteria would not be welcome in the lucrative European market. But consumer demand for Fair Trade products has also been a major driver to find this elusive concept of sustainability for sugar. As the demands on sustainability concepts themselves have matured into a fairly clear triangle of social, environmental and economic sustainability, industry began understanding that it could find a way to determine who was sustainable and who was not.
Several industries have attempted to regulate themselves through these types of voluntary schemes from palm oil to soy, but those in the sugar industry took two very different positions. First, the programme must be developed by the entire supply chain so they made sure to include organisations like UNICA that represented mills, producers themselves like Cargill, but also traders as well as consumers like Coca Cola and NGOs like WWF. Having the entire supply chain working together to find this concept of sustainability, and make sure it worked, was vital.
The second innovation among the sugar industry was to make the scheme—that would become known as the Better Sugarcane Initiative and has since evolved into Bonsucro—is that it is based on metrics. Cold, hard facts and numbers that are hard to dispute yet set a baseline as well as benchmarks for improvement. No reliance on academic theory or development ideals of what should be or could be, no gray areas. Sustainable sugar or not: this is how you achieve it and this is how you get better.
After more than two years of consultations, the standard was developed and the certification programme was devised. This week the first mill was certified by Bonsucro, which is valid for three years with annual audits, and the first sale of certified sugar shortly followed, again making the sustainability supply chain complete. With Raizen, the Shell-Cosan JV, as the producer of the world’s first sustainable sugar at its Maracaí mill and Coca Cola the first buyer, the industry has taken an irreversible step forward that leaves no room for people to make excuses that sustainability can’t be achieved.
Now that the European Commission has given the OK as a voluntary scheme achieving the EU’s strict sustainability criteria for biofuels, Bonsucro has now taken the lead in global sustainability initiatives. As a result, cane sugar too takes its place as the global leader in sustainable commodity practices.
Yes, cane sugar. But where is beet sugar in this whole question of industry sustainability? It seems to be conspicuously absent, as if sustainability is only required in countries that might have questionable human rights or environmental protection standards. But even though the majority of beet is produced in Europe and the US, that doesn’t mean that there isn’t room for improvement in environmental and social management nor that they shouldn’t strive to achieve better efficiency and economic performance.
So why all the focus on cane? If the sugar industry wants to stand out above other commodities and above other industries as a whole, then cane needs to get its beet-producing kin onto the sustainability bandwagon. Since it’s unlikely they’ll ever find Fair Trade beet sugar, the competition for consumer demand may come down to choosing between Bonsucro cane sugar and ‘unsustainable’ beet sugar.
The beet industry should take the opportunity to set its own voluntary standards before they’re forced to do so, which could become costly later rather than taking care of it sooner. Setting that baseline will be important as governments begin introducing stricter environmental regulations and consumers continue to demand more and more sustainable products. Maybe if they’re lucky, they’ll even get a price premium out of it too, but what they can’t be is left behind.
Bonsucro AGM 2010
Puerto Rico – a veritable jewel of an island in the Caribbean with a long sugar cane history, and more importantly, home to Bacardi, a rum with a spirit for life attitude - was the setting for the fourth Bonsucro Annual General Meeting and conference.
Read More »
Newsletter May 2009
David Willers - General Manager reports
What a busy six months for the BSI, not least of which has been the construction of two new websites – one for the BSI website on which this newsletter now appears, and one dedicated to the BSI Standard. My thanks to Trudy and Natasha for all their hard work in designing the architecture of the new sites.
The good news is that overall the BSI has gone from strength to strength since our AGM in November last year, and the BSI is now poised for further significant growth. Several important milestones were achieved in the past six months, notably:
The BSI finally detached itself from the umbilical chord of the World Wildlife Fund (WWF). This has been done entirely with the blessing of the WWF however. The WWF has, since the conceptual beginnings of the Better Sugar Cane Round Table project five years ago, hosted the BSI, undertaking its treasury function. But now the fledgling infant has taken wing and grown up. As from January 2009, the BSI registered as a limited, not for profit Company under the laws of England and Wales. Articles of Association have been drawn up and the affairs of the Company are now overseen by a Supervisory Board of Directors to whom the Management Committee submits its recommendations for approval.
Such independence carries obligations, however, and democratic accountability is one of them. Accordingly we held our first all-member elections by postal ballot for the ten person Management Committee in March. The Management Committee is responsible for day-to-day management of the BSI and the content of the BSI Standard while the Supervisory Board is responsible for process. The results of the election were very representative of the sugar world, with producers, users and intermediate users equally represented. (See the composition of the Management Committee and the Supervisory Board below.)
The other important event was that BSI was accepted as an Associate member of ISEAL. This highly credible body deploys peer-reviewed mechanisms to ensure complete transparency, accountability and good governance in the standards setting procedures of its members. In practice this means precise protocols that BSI has had to adopt to ensure compliance with ISEAL guidelines. |
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Foremost among these steps has been the commencement of the first 60-day public consultation period of the Version I of the BSI Standard, which was approved at the BSI’s last AGM in November. The Standard can be viewed on its own dedicated website on www.bettersugarcane.com and the first public consultation period ran from I March 2009 to 31 April 2009. Thereafter the expert technical working groups reviewed the comments received and both comments and responses are being published on our site at the end of May 2009. Later this year the TWG’s will have produced a new Version 2 of the BSI Standard incorporating valid suggestions. In September this year the Version 2 BSI Standard will once again be placed on the dedicated Standards website for a further 30 day consultation period. After that it will be submitted to the BSI AGM, which this year will be held in early November in India. Our hope is that the BSI Sugarcane Standard will be fit for certification purposes by early 2010.
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Newsletter January 2009
David Willers - project manager.
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Newsletter November 2008
David Willers - project manager.
After November BSI will move into a consultative phase on its standard in accordance with ISEAL guidelines and there will be an opportunity for all interested parties to comment, make inputs etc. We are simultaneously also examining our governership structures, given the BSI has become an organization with a distinct identity over the past year and that will also be discussed in Brazil. I’ll give a further report on what transpired in December.
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We have attracted some important new members in the past quarter as well. Their details are also available for public scrutiny in the members section, but suffice it to say that we warmly welcome EID Parry, one of the biggest Indian producers and Greenenergy, an important Biofuels company in the UK.
Other of our activities included a most successful joint conference between the Renewable Fuels Agency and BSI in London which was sponsored by BSI member GreenEnergy on verification issues. A number of organizations including the Roundtable on Sustainable Biofuels gave presentations. The link to the presentations which are all available is as follows:
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BSI was also ably represented at an important world conference in Egypt by former BSI chairman Robert Quirk. This was the IS-2008: IS-2008 is the international Association of Professionals in Sugar and Associated Technologies (IAPSIT). The key note speaker Dr. Peter Baron the CEO of the International Sugar Organization, commented on the importance of the sugar industry lifting its environmental image. He referred to the work of BSI and said we would be presenting a report on the work of the BSI at the ISO’s own annual meeting in London in late November 2008. I would like to thank Peter Baron for his kind words about the BSI in such an important forum. Robert Quirk presented a paper on the work of the BSI, in "Premier Sugar Crop Research Institutes &Sugar Companies of the world." Section. |
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| Robert Quirk | ||
Robert was able to tell the 400 delegates from 20 counties that, BSI is chaired by Hari Morar from Tate and Lyle, and the Steering Comm. includes a broad cross section of producers, millers, refiners, and investors as well as the major users and traders of sugar globally. And further that we had three technical working groups consisting of global experts putting together our standards for growing, milling and social. The conference was held at the Sinai University in Al-Arish in the Sinai... Robert was one of those given the privilege to thank the organizers and the Egyptian Government on behalf of the delegates at the closing ceremony.
The conference had 187 papers presented (two of which he presented and co-authored another) during the proceedings in 6 concurrent sections on the" Topics of Meeting the Challenges of Sugar Crops and Integrated Industries in Developing Countries." The profile and acceptance of BSI was greatly enhanced by Robert’s attendance at the conference and through this newsletter he has thanked the Australian Sugar Research and development Corporation for their assistance in helping him to travel to the conference.
Another interesting development during the quarter was circulation to his professional colleagues by Dr Peter Rein, leader the processing/Milling technical working group, of a very concise report on the BSI and current developments and plans. Supporters and members of the BSI will find it most interesting. It is reproduced below: |
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Status of the BSI Process A draft set of principles, criteria and standards has been drawn up and is being modified with the help of the expert groups. It is proposed to present this to the AGM of BSI in Brazil on 13 and 14 November, and then to the ISO meeting in London on 20 November. These standards are then going to be made public and posted on the web site to invite comment. It is very important that the process of developing standards and indicators is entirely transparent and inclusive. This is vital if the standards developed are to have international credibility. In this respect it is intended to engage widely with the stakeholders in all spheres of operation and to encourage participation through comments, suggestions and input of any kind. Attempts will be made to adhere to international guidelines for the setting up of our standards, as typified by the ISEAL Alliance (www.isealalliance.org ), a body set up as a collaboration of international standard-setting and conformity assessment organizations focused on social and environmental issues. Ends |





