Alex Bjork becomes new Chair of Bonsucro Members’ Council

15th May 2018

Alex Bjork, of World-Wide Fund US (WWF US) has become the new Chair of Bonsucro’s Members’ Council following his endorsement from the rest of the Members’ Council to take up the role. His appointment comes as the current Chair, Diane Stevenson, steps down after two years in the role.

Alex is Director of Private Sector Engagement for WWF US.  In this role he manages WWF’s relationships with many leading companies in the food and beverage sector and works with them to develop sustainable sourcing strategies and commitments.  Since joining WWF in 2009 he has supported WWF’s efforts to form the Global Roundtable for Sustainable Beef and helped develop an approach to assessing sustainability risks in supply chains. Alex has been WWF’s representative to Bonsucro since 2014, serving on the Members’ Council and Board of Directors since 2016.  He has a M.B.A. in International Business and a M.A. in Global Trade and Finance from the University of Denver and a B.A. in History from Concordia College.

Bonsucro would like to extend its gratitude to Diane Stevenson after a long period of involvement on Bonsucro’s Board and Members’ Council.

The Members’ Council acts as a reference and sounding board for the Board of Directors, allowing members to have a critical input into the organisation. Under the Council’s original terms of reference, the Chair serves for a maximum of two years, and the Vice Chair is expected to succeed them, as is the case with Alex. Earlier this year, Bonsucro’s Board of Directors voted to reduce the terms for the Chair and Vice Chair to one year each, meaning that Alex will be in his role until March 21 2019. In April 2018 the Council elected Claudia Asensio as the new Vice Chair.

Bonsucro & Renovabio: Exploring synergies and advancing GHG reduction in Brazil

Project partners: Earth innovation Institute and Agroicone
Project length: 12 months Budget: $22,347,79
Supporting the Sustainable Development Goals:

RenovaBio is a Brazilian biofuel policy designed to decrease Brazil’s greenhouse gas emissions by 10% by 2029 [compared to 2018], in line with the Paris Agreement on climate change. It aims to do this by incentivising fuel distributors to blend more biofuels into their products. RenovaBio has established a certification scheme for biofuel, towards which Brazilian sugarcane mills are working, that will enable them to trade decarbonisation credits on the Brazilian stock exchange.

Bonsucro continuously seeks to grow awareness and adoption of its standard. In Brazil, this can be achieved by aligning its framework with RenovaBio to optimise costs and time for mills. In 2019, Bonsucro received a grant of US $22,000 from the Earth Innovation Institute to provide a common understanding of how RenovaBio works and how other regions might benefit from this approach.

Bonsucro addressed the topic at Bonsucro Global Week in Bangkok in March 2019, and through three stakeholder forums in Brazil. The Bonsucro team also commissioned a technical comparison study, which enabled the organisation to understand how best to align with RenovaBio’s requirements.

The study has been shared with key stakeholders in Brazil and the project is now complete. Bonsucro is working to incorporate the study’s findings and recommendations through its ongoing Production Standard Revision process.

By aligning opportunities of optimisation, joint work and integration with the Brazilian Government and reflecting it in the Bonsucro Standard, Bonsucro can help to ensure that more producers adopt sustainability standards like Bonsucro.